John Paul Jones DeJoria (born April 13, 1944) is an American entrepreneur, self-made billionaire and philanthropist best known as a co-founder of the Paul Mitchell line of hair products and The Patrón Spirits Company. Due to his personal career and achievements in business from once being homeless to becoming a self-made billionaire and successful entrepreneur DeJoria has been described as a living example of the American Dream and has been featured in a number of reports and documentaries.